With the SOARING ASSOCIATION MEMBERSHIP FEES for 2025 - - nakapili ka na ba kung anu ano sa napakaraming TOURISM ASSOCIATIONS ang iyong irerenew o hindi pa or nag iisip na wag na irenew ang iba?
Choosing the right tourism industry association membership is crucial for business growth and success pero it’s about time na dapat din nating pag isipan if they are WORTH RENEWING? Some basic criteria that we can consider are - - - -
1. IS IT ALIGNED WITH OUR BUSINESS GOALS such as :
- Target Market: Does
the association cater to our specific target market ?
- Geographic Focus: Is
the association's focus aligned with our operating region (like National, Regional,
International)?
- Industry Specialization: Does the association represent our specific
niche within the tourism industry (like tour operators, travel agents,
destination management companies)?
2. Membership Benefits and
Value:
- Networking Opportunities: Does the association provide opportunities to
connect with other professionals, potential clients, and partners?
- Education and Training: Does the association offer workshops, seminars,
conferences, or online resources to enhance our skills and knowledge2? Do
they charge fees or free for
members? If may fees, minimal ba o mataas pa rin?
- Industry Advocacy: Does
the association actively advocate for the interests of its members,
lobbying for favorable regulations and policies? Do they protect members
and offer solutions to help reduce scammers and industry free loaders?
- Marketing and Promotion: Does the association offer marketing
opportunities, such as member directories, promotional materials, or event
listings?
- Discounts and Benefits: Does the association offer discounts or special
rates for members?
3. Membership Fees and
Cost-Benefit Analysis:
- Membership Dues: Are the membership fees reasonable and within our budget?
- Return on Investment: Do the benefits and value you receive from the
association outweigh the cost of membership?
4. Reputation and
Credibility:
- Industry Recognition: Is the association respected and recognized
within the tourism industry?
- Member Base: Does
the association have a strong and active membership base?
- Professional Standards: Does the association uphold high standards of
professionalism and ethics among its members?
- Finance Management :
- Frugal ba ang Association ?
- Ginagamit ba ng tama ang fund?
- Is the fund allocation for member services ok or mas maraming porsiyento ng fund eh sa soft programs allocated instead of hard programs which is long term and beneficial for members?
- Besides the membership dues, what else ang source of funds ng Association? Product Updates, B2B sessions, Travel Expo, Trainings, etc? Ung mga income na ito ay well reported and presented ba sa members?
- Nagagamit ba ang funds para sa programs and projects for members or naka save lang sa bank "forever" and investments?
5. Additional
Considerations:
- Online Community: Does
the association have a vibrant online community or forum where members can
connect and share information?
- Events and Conferences: Does the association organize regular events and
conferences that aligns with your interests and not just GMM’s?
- Certification Programs: Does the association offer any certification
programs that could enhance our business's credibility?
- DO THEY SHARE THE FINANCIAL STATUS/REPORT OPENLY
WITHOUT FEAR OF BEING QUESTIONED? Is it openly published and shared? Or nakatago lang at ayaw ilabas for
member’s review and comments.
- Do they have FAIR selection of participants or
attendees to programs with limited slots ( like familiarization tours, product
updates, supplier launch, etc).
KEY TAKEAWAYS:
- Prioritize alignment with your
business goals and niche.
- Evaluate the value and benefits
offered by each association.
- Consider the cost of membership
and potential return on investment.
- Choose an association with a
strong reputation and active membership base.
- Explore the association's online
community, events, and certification programs.
- Maintain FOCUSED ASSOCIATIONS – 1
For International, 1 for Domestic and keep 1 for your PROVINCIAL OR LOCAL ASSOCIATIONS,
sometimes those in the lower level shares better benefits, privileges and
programs than others up there.
- Maintaining more than 1Association
per level - International,
Domestic & Regional/Local focused associations is redundancy and we don’t
need this. It’s a waste of money and time.
By carefully considering
these criteria, you can select the tourism industry association membership that
best supports your business's growth and success.
Just my insights… Good luck ka-industriya!
#ilovepakisuyotravel #MembershipRenewal #TourismAssociations #RenewOrNot #positivityreigns #businessgrowth #ThinkingSmart #WiseSpend #criteria #PakisuyoCenter
